Multi-Level Customization

The McLean Performance Institute designs and delivers custom sales solutions. Our decades of front-line sales and management experience enable us to develop programs that will truly make a difference in sales behavior and performance.

Our experience throughout the years has proven the tremendous impact of custom versus generic programs and solutions. Custom solutions are better accepted by sales participants and are more implementable.

To this purpose, we have developed a multi-tiered approach to design and development of our sales programs. An overview of this is presented below.

Eight Levels of Customization

Programs are customized in 8 areas to address
your specific selling needs and training objectives.

1. Custom Curriculum:
   Design the learning program that enables a planned development strategy by allowing multiple offerings, all based upon one consistent, best-practice based model
2. Custom Agenda:
   Select the selling subjects that are most critical for your specific sales organization - address the sales issues that will make the biggest difference and address multiple subjects in a single agenda
3. Tailored Sales Training Modules:
   Reflect your market, selling environment, products, competitors, terminology, and past training
4. Custom Workshops:
   Apply to your sale: products, markets, buyers, competitors
5. Custom Selling Systems & Tools:
   Introduce methodologies and tools adapted to your environment
6. Organization-wide Coverage:
   Deliver cross-department versions of content, tailored for the specific needs and objectives of each audience with a consistent foundation and message
7. Interface with Past Programs and Methodologies:
   Reinforce and leverage past training systems and investments
8. Instructor/Facilitator Focus:
   The person leading the program deliberately relates the entire process to your market, products, selling environment, and training objectives